The courage of having ideas of Gruppo Lube
Lube Group presents in the Lube observatory the best results obtained in the last period.
Treia, July 2015. On July, Saturday 25, the city of Milan hosted the event Lube & Creo Opening Milano 2015, a long-awaited celebration which brought all together in Milan (so, for the first time far from the company headquarter) about a thousand customers coming from Italy and the rest of the world, but also more than 500 people including employees and their families. The event has been an important opportunity to reflect and discuss about the market current situation, and also about the future. This year the Gruppo Lube acted again as a big protagonist in the national and international market, thanks to its careful strategic line sales that allowed to significantly predict the future of consumptions.
The celebration began with the opening of two big showrooms branded Cucine Lube (located in the heart of Milan in Corso Sempione 2) and Creo Kitchens (located in Via Benvenuto Cellini 2 in Trezzano sul Naviglio, Milan province). Covering two areas of 280 and 250 square meters, the new stores allow customers to admire a wide selection of Lube and Creo collections, realizing personally the quality that characterizes each model.
In the evening the Lube Group CEO Mr. Fabio Giulianelli and the President and founder of the Group, Luciano Sileoni, met the entire audience at the Teatro Dal Verme in Milan, during the well note Lube Observatory. This year's theme: The Courage of Having Ideas. The results the Lube Group achieved in the first six months of 2015 are fantastic, thanks to the courage to always invest in research and innovation, despite the economic environment, and the development of trade policies that have put the customer and his needs at the first position. The company increased its turnover by + 12%, even if the general furniture market registered a contraction of 1%.
It’s impressive the monthly progression registered in the latter period: +22% in April, +11% in May, +22% in June and +18% in anticipation for July. This growth is due to the Creo Kitchens brand, that in six months has doubled its turnover compared to the same period of last year.
To meet the needs of its customers, in the shortest possible time, the Lube Group has also planned a 6 million Euros investment for the construction of a building and a plant for the "just in time doors", directly from bars of raw material. A unique system in Italy.
"Through the Lube Observatory we wanted to sned a positive message to everybody," said Fabio Giulianelli "after the long period of crisis that our country has gone through, a fertile ground dictated by extremely favorable market conditions is waiting for us. It's time to believe in our own ideas and continue to invest. We have achieved important results and introduced great innovations preparing ourselves for the future. It's nice to share these successes with customers and employees, and through this celebration we wish to transmit our passion, all our energy and enthusiasm. This is Lube ".
To close the event, on Sunday 26 July the Lube Group hosted 500 employees and all customers at Expo Milano 2015.