Gruppo LUBE in the spotlight in Valencia with Cucine LUBE and CREO Kitchens

From September 28th to October 1st, Gruppo LUBE will take part in Espacio Cocina – SICI in Valencia with a strategic presence, confirming its role as an international benchmark in the kitchen furniture industry. The trade fair represents an important opportunity to showcase to the Iberian market the strength of an industrial group capable of combining design, innovation, manufacturing expertise and a comprehensive product offering.

LUBE will be present with two separate exhibition spaces, dedicated respectively to Cucine LUBE, in Hall N3/P3 – Stand B12, and CREO Kitchens, in Hall N3/P3 – Stand K10. Two complementary brands, united by the same design culture and a constant focus on quality. Cucine LUBE interprets the kitchen as an advanced, elegant and highly customisable space, while CREO Kitchens offers dynamic, contemporary and versatile solutions designed for a broad international audience.

The exhibition will showcase kitchens manufactured in Italy, within an industrial system covering almost 150,000 square metres dedicated to production. An organised and efficient manufacturing structure enables Gruppo LUBE to guarantee fast lead times: for models in melamine, UV lacquer and veneered finishes treated with excimer technology, production times can be as short as three weeks. A significant competitive advantage for distributors, designers and end customers, who can rely on Italian quality, reliability and rapid response times.

The new products presented in Valencia will express a vision of the kitchen in which design is combined with functionality, ergonomics and the ability to enhance the everyday living experience. Cucine LUBE models, including NEXA, BRERA and SHADE LAB, reflect a design approach focused on improving the liveability of spaces through refined compositions, advanced storage systems, intelligent accessories and features developed to make the kitchen more comfortable, organised and flexible.

CREO Kitchens will present solutions capable of combining contemporary aesthetics, practicality and accessibility. The new INTEGRA, featuring a framed door with integrated handle, enhances the ergonomics of everyday gestures and the clean lines of the overall design, while MAXIMA confirms the brand’s commitment to offering versatile, functional kitchens with a strong personality.

The presence at Espacio Cocina – SICI forms part of a well-established growth strategy in the Iberian Peninsula, where Gruppo LUBE currently has more than 40 single-brand stores. A strong retail presence and a comprehensive offering designed to support the development of its partners and ensure the highest level of satisfaction for end consumers.

A result that confirms the company’s commercial strength, the quality of Made in Italy, and the international value of its brands.